Bat. Bowl. Dettol.
Dettol
A behaviour change campaign targeting cricket fans across the world.
Launched during the pandemic, ‘Bat. Bowl. Dettol.’ was designed to get Australian cricket fans to use Dettol after enjoying cricket. It was rolled out globally across TV, outdoor, ambient, and point of purchase. It also popped up in an Indian cricket video game.
Instant Hand Sanitiser 15”
Dettol Laundry Liquid 15”
Spray & Wear 15”
